Bandung, July 7, 2026 – PT Cipta Aneka Pangan Prima (PT Cipta) officially introduces Nova, the company's official mascot, who will serve as the face of its educational initiatives, inspirational content, and engagement with Indonesia's baking community. The launch reflects PT Cipta's ongoing commitment to strengthening its connection with home bakers, bakery SMEs, and professional bakers through a more interactive, educational, and inspiring approach.

Starting this July, Nova will appear across PT Cipta's communication channels, including social media, the company website, workshops, industry exhibitions, and community programs. Nova is expected to become a trusted companion for bakers as they learn, create, and grow their businesses.

Nova represents our commitment to growing together with Indonesia's baking community. We wanted to create a character that is not only memorable but also capable of inspiring, sharing knowledge, and supporting every baker throughout their creative journey.

Nova: A Representation of PT Cipta's Spirit

Nova's introduction is part of PT Cipta's strategy to build stronger relationships with Indonesia's baking community. Through a friendly and recognizable character, Nova embodies the company's commitment to delivering inspiration, education, and innovation to bakers across the country.

Nova was designed to represent PT Cipta's core values: quality, creativity, innovation, and continuous growth alongside its customers.

The name Nova symbolizes something new, energetic, and constantly evolving. This philosophy aligns with PT Cipta's commitment to providing innovative solutions for Indonesia's food and bakery industry.

Every visual element of Nova carries its own meaning:

• The chocolate drip represents limitless creativity while reflecting PT Cipta's close connection to the world of chocolate and baking.
• The white chef's hat symbolizes professionalism, continuous learning, and dedication to producing the best creations.
• The red cape represents courage to innovate and embrace new ideas.
• The green gloves symbolize creativity, growth, and the positive energy that defines PT Cipta.

Through Nova, PT Cipta hopes to foster closer relationships with the baking community while creating a more engaging and enjoyable learning experience.

A Baking Companion for Every Baker in Indonesia

Nova is more than just PT Cipta's official mascot. Nova is introduced as a Baking Companion, accompanying bakers throughout every stage of their learning and creative journey.

PT Cipta believes that every recipe, experiment, and challenge in baking is part of the process of creating exceptional products. For this reason, Nova is here as a trusted companion, ready to inspire, educate, and encourage anyone who wishes to grow in the baking industry.

Whether you're a home baker taking your first steps, an SME expanding your bakery business, or a professional baker continuously innovating, Nova represents the belief that every small idea has the potential to become something extraordinary.

Strengthening Indonesia's Baking Ecosystem Through Education and Innovation

The launch of Nova marks another important milestone in PT Cipta's efforts to strengthen Indonesia's baking ecosystem.

Beyond providing high-quality food ingredients, PT Cipta remains committed to supporting the baking community through educational recipes, baking tips, workshops, seminars, and active participation in food and beverage industry exhibitions.

Through Nova, this knowledge will be delivered in a more engaging and accessible way, helping reach even more bakers throughout Indonesia.

As PT Cipta's Baking Companion, Nova will share:

• Inspirational bakery and pastry recipes
• Practical baking tips and techniques
• Educational content on bakery ingredients
• Cake and dessert decorating ideas
• PT Cipta product updates
• Coverage of workshops, seminars, and industry exhibitions
• Giveaways, community challenges, and interactive activities

PT Cipta's Commitment Through Nova

According to Tresna Jatnika, Baker Manager of PT Cipta Aneka Pangan Prima, Nova was born from the company's passion for baking and its commitment to supporting Indonesian bakers.

"Nova was born out of our love for the baking world. Over the years, we've met countless bakers who continuously learn, experiment, and create extraordinary products. Today, we're proud to introduce Nova as a companion who will inspire creativity and support every baker on their journey toward excellence."

Meanwhile, Clifford Abednego, Nova Concept Creator for PT Cipta Aneka Pangan Prima, explained that Nova represents the company's vision of building closer relationships with the baking community.

"We created Nova with one simple hope—that every baker has a companion who inspires them, encourages them to explore new ideas, and supports every step of their creative journey. We believe every idea, no matter how small, has the potential to grow into something extraordinary."

About PT Cipta Aneka Pangan Prima

PT Cipta Aneka Pangan Prima is an Indonesian company specializing in food ingredients and bakery solutions. Through its brands—including Chockely Premium, Croner Pectin, Innova Paste, and Unclely Puff Pastry—PT Cipta provides high-quality products that support home bakers, bakery SMEs, and the broader food and beverage industry.

Beyond its products, PT Cipta actively contributes to the baking community through educational initiatives, inspirational content, training programs, workshops, and participation in major industry exhibitions.

Follow Nova's Journey with PT Cipta

Nova will regularly appear across PT Cipta's official communication channels, sharing baking inspiration, educational content, recipes, product information, and community activities.

To stay updated with Nova and discover PT Cipta's latest programs, visit the official PT Cipta website and follow @dapurcipta_id on Instagram.