10 Frozen Puff Pastry Recipes for Selling: Practical, Best-Selling & Highly Profitable

Frozen puff pastry recipes are a practical solution for anyone who wants to start a bakery business or add new best-selling products. By using frozen puff pastry, you can create a wide variety of premium pastry products without needing professional pastry chef skills.

This article shares 10 easy frozen puff pastry recipes that are popular in the market and offer high profit margins. Perfect for beginners starting a bakery business as well as MSME (UMKM) owners looking to expand their product range.

Why Frozen Puff Pastry Is Ideal for Business

Before diving into the recipes, let’s understand why frozen puff pastry is perfect for business use.

5 Business Advantages of Frozen Puff Pastry:

✅ Low Initial Capital – No need for expensive equipment like sheeters or industrial mixers
✅ Fast Production – Ready in just 1–2 hours from thawing to baking
✅ Fail-Proof – Consistent results, beginner-friendly
✅ High Profit Margin – 50–70% profit per product
✅ Product Versatility – Dozens of variations from one base ingredient

Basic Tips for Using Frozen Puff Pastry

Proper Thawing Method:

1. Remove puff pastry from the freezer
2. Let it rest at room temperature for 30–45 minutes
3. Do not over-thaw until too soft
4. Ready to use when still cold but flexible without cracking

Baking Tips:

• Deck Oven: Top heat 230°C, bottom heat 200°C, 15–20 minutes
• Convection Oven: 180°C top, 200°C bottom, 15–20 minutes
• Traditional Gas Oven: Medium heat, 20–25 minutes (rotate tray every 5 minutes)

Storage Tips:

• Store frozen puff pastry at -18°C or lower
• Use airtight containers for opened pastry
• Shelf life: Up to 12 months in freezer

CATEGORY 1: SAVORY RECIPES – BEST SELLERS

1. Tuna Puff Pastry (Top Seller)

Difficulty: ⭐ Easy
Prep Time: 20 minutes
Selling Price: IDR 12,000 – 15,000 / piece
Profit Margin: 50–55%

Ingredients:

• 500 g frozen puff pastry
• 1 can tuna (185 g), drained
• 3 tbsp mayonnaise
• 1 tbsp chopped onion
• 1 tsp ground pepper
• 1 tsp salt
• 1 egg (egg wash)
• Grated cheese for topping

Instructions:

1. Thaw puff pastry for 30 minutes
2. Mix tuna, mayonnaise, onion, pepper, and salt
3. Cut pastry into 10×10 cm squares
4. Add 1–2 tbsp filling in the center
5. Fold into triangles and seal edges with a fork
6. Brush with egg wash and sprinkle cheese
7. Bake at 200°C for 15–20 minutes until golden

Selling Tips:

• Flavor variations: spicy tuna, corn tuna, cheese tuna
• Attractive packaging with logo sticker
• Shelf life: 2–3 days at room temperature (airtight)

Yield: 10–12 pieces / 500 g puff pastry

2. Chicken Mushroom Puff

Difficulty: ⭐⭐ Medium
Prep Time: 30 minutes
Selling Price: IDR 13,000 – 16,000 / piece
Profit Margin: 52–58%

Ingredients:

• 500 g frozen puff pastry
• 200 g chicken breast, diced
• 100 g button mushrooms, sliced
• 2 tbsp butter
• 2 tbsp all-purpose flour
• 150 ml liquid milk
• 1 tsp stock powder
• Salt & pepper
• 1 egg (egg wash)

Instructions:

1. Sauté chicken in butter until cooked
2. Add mushrooms, cook until soft
3. Stir in flour
4. Pour in milk, cook until thick
5. Season and let cool
6. Cut pastry 12×12 cm
7. Add filling, fold into rectangles
8. Egg wash and poke holes with fork
9. Bake at 200°C for 18–20 minutes

Yield: 8–10 pieces / 500 g

3. Beef Curry Puff

Difficulty: ⭐⭐ Medium
Prep Time: 35 minutes
Selling Price: IDR 15,000 – 18,000 / piece
Profit Margin: 55–60%

Ingredients:

• 500 g frozen puff pastry
• 250 g ground beef
• 1 potato, diced
• 2 tbsp instant curry paste
• 1 onion, chopped
• 100 ml coconut milk
• Salt and sugar to taste
• 1 egg (for egg wash)

Instructions:

1. Sauté onion until fragrant
2. Add ground beef and cook
3. Add potato and curry paste
4. Pour coconut milk and simmer until thick
5. Cool filling
6. Cut puff pastry into 12 cm circles
7. Add filling, fold into half-moon
8. Seal edges and brush egg wash
9. Bake at 200°C for 18–20 minutes

4. Sausage Roll (Kids’ Favorite)

Difficulty: ⭐ Easy
Prep Time: 15 minutes
Selling Price: IDR 10,000 – 13,000 / piece
Profit Margin: 60–65%

Ingredients:

• 500 g frozen puff pastry
• 10 sausages (beef/chicken)
• 1 egg (for egg wash)
• Grated cheese
• Chili sauce & Croner Peanut Butter (optional)

Instructions:

1. Cut puff pastry into 3–4 cm strips
2. Wrap sausages with pastry
3. Brush with egg wash
4. Sprinkle cheese
5. Bake at 200°C for 15–18 minutes

5. Cheese Roll (Simple & High Profit)

Difficulty: ⭐ Easy
Prep Time: 15 minutes
Selling Price: IDR 8,000 – 11,000 / piece
Profit Margin: 65–70%

Ingredients:

• 500 g frozen puff pastry
• 200 g cheddar cheese
• 1 egg (for egg wash)

Instructions:

1. Cut pastry into 3 × 20 cm strips
2. Stretch slightly and wrap around cheese
3. Brush egg wash
4. Bake at 200°C for 15 minutes

Yield: 12–15 pcs from 500 g puff pastry

CATEGORY 2: FUSION & CREATIVE RECIPES (VIRAL PRODUCTS)

6. Puff Pastry Pizza

Difficulty: ⭐ Easy
Prep Time: 20 minutes
Selling Price: IDR 15,000 – 20,000 / piece
Profit Margin: 60–65%

Ingredients:

• 500 g frozen puff pastry
• Pizza sauce
• Mozzarella cheese
• Toppings: sausage, mushrooms, minced meat
• Oregano

Instructions:

1. Cut pastry into 15 cm circles
2. Spread sauce, add toppings
3. Sprinkle cheese and oregano
4. Bake at 190°C for 15–18 minutes

7. Hazelnut Puff Pastry (Trending!)

Difficulty: ⭐ Easy
Prep Time: 15 minutes
Selling Price: IDR 12,000 – 16,000 / piece
Profit Margin: 55–60%

Ingredients:

• 500 g frozen puff pastry
• 200 g Innova Hazelnut Paste
• 1 egg (for egg wash)
• Powdered sugar

Instructions:

1. Cut pastry into 10 × 10 cm squares
2. Add 1 tbsp hazelnut paste
3. Fold diagonally and seal
4. Brush egg wash
5. Bake at 180°C for 15–18 minutes
6. Dust with powdered sugar

8. Picnic Roll Puff Pastry (Beef, Egg & Milk Bread)

Difficulty Level: ⭐⭐ Easy
Preparation Time: 30 minutes
Selling Price: IDR 12,000 – 18,000 / piece
Profit Margin: 60–65%

Ingredients:

• 500 g frozen puff pastry
• 200 g minced beef
• 3 slices white bread (crust removed)
• 100 ml fresh milk
• 2 boiled eggs, cut lengthwise
• 1/2 onion, finely chopped
• 2 cloves garlic, minced
• 1 tsp salt
• 1/2 tsp ground pepper
• 1 tsp oyster sauce
• 1 tsp sweet soy sauce
• 1 tbsp cooking oil (for sautéing)
• 1 egg (for egg wash)

Instructions:

1. Soak the Bread: Soak white bread in milk until soft. Gently squeeze out excess liquid (do not make it too dry). Set aside.
2. Sauté Aromatics: Heat oil and sauté garlic and onion until fragrant.
3. Cook the Beef: Add minced beef and cook until it changes color.
4. Season: Add salt, pepper, oyster sauce, and sweet soy sauce. Mix well.
5. Combine Bread: Add the soaked bread to the beef mixture. Stir until evenly combined and moist but not wet. Remove from heat and let cool.
6. Cut Puff Pastry: Cut puff pastry into approximately 10 x 12 cm rectangles.
7. Fill: Place 1–2 tbsp of beef filling and one piece of boiled egg in the center.
8. Roll: Roll tightly into a log shape and press the edges to seal.
9. Egg Wash: Brush the surface with beaten egg.
10. Bake: Bake at 180°C for 18–22 minutes until puffed and golden brown.

Selling Tips:

• Milk-soaked bread makes the filling softer and juicier, suitable for all ages
• Lower production cost without sacrificing flavor
• Ideal for ready-to-eat and ready-to-bake (frozen) products
• Flavor variations: cheese beef, black pepper beef, BBQ beef
• Add small sauce sachets for extra perceived value

Yield: ±14–16 pieces from 500 g puff pastry

9. Shredded Meat Puff Pastry (Local Twist)

Difficulty Level: ⭐ Easy
Preparation Time: 15 minutes
Selling Price: IDR 10,000 – 14,000 / piece
Profit Margin: 60–65%

Ingredients:

• 500 g frozen puff pastry
• 150 g shredded beef or chicken floss
• 100 g grated cheddar cheese
• 2 tbsp mayonnaise
• 1 egg (for egg wash)

Instructions:

1. Mix Filling: Combine shredded meat with mayonnaise.
2. Cut Pastry: Cut puff pastry into 10 x 10 cm squares.
3. Fill: Place 1 tbsp shredded meat mixture and sprinkle with cheese.
4. Fold: Fold into a triangle shape.
5. Egg Wash: Brush with beaten egg.
6. Topping: Sprinkle additional grated cheese on top.
7. Bake: Bake at 180°C for 15–18 minutes until golden.

Selling Tips:

• Familiar local flavor, widely accepted
• Suitable for all age groups
• Variations: spicy shredded meat, mozzarella cheese floss
• Shelf life: 2–3 days at room temperature

Yield: 12–15 pieces from 500 g puff pastry

10. Puff Pastry Egg Tart (Mini Egg Tart)

Difficulty Level: ⭐⭐⭐ Intermediate
Preparation Time: 40 minutes
Selling Price: IDR 8,000 – 12,000 / piece
Profit Margin: 55–60%

Ingredients:

• 500 g frozen puff pastry
• 3 eggs
• 100 ml fresh milk
• 50 g granulated sugar
• 1/2 tsp vanilla extract

Instructions:

1. Cut Pastry: Cut puff pastry into circles (8 cm diameter).
2. Shape: Press pastry into muffin or tart molds.
3. Prepare Custard: Whisk eggs, sugar, milk, and vanilla until smooth (do not overmix or foam).
4. Strain Custard: Strain to ensure a smooth texture.
5. Fill: Pour custard into pastry shells until 3/4 full.
6. Bake: Bake at 180°C for 20–25 minutes until custard is set.
7. Cool: Let cool before removing from molds.

Selling Tips:

• Bite-size product, perfect for gift hampers
• Box packaging of 6 or 12 pieces
• Shelf life: 2–3 days refrigerated
• Variations: pandan egg tart, chocolate egg tart

Yield: 15–18 pieces from 500 g puff pastry

Business Strategy: Product Bundling to Maximize Profit

Increase profitability with bundled offerings:

Package 1: Savory Snack Box

• 2 Tuna Puffs
• 2 Sausage Rolls
• 2 Cheese Rolls
  Package Price: IDR 55,000 (Save IDR 8,000)

Package 2: Mix Box (Best Seller)

• 1 Palmier
• 1 Tuna Puff
• 1 Chicken Mushroom Puff
• 1 Sausage Roll
  Package Price: IDR 50,000 (Save IDR 7,000)

Package 3: Party Box (20 pcs)

• 5 Tuna Puffs
• 5 Sausage Rolls
• 5 Cheese Rolls
• 5 Shredded Meat Puff Pastries
  Package Price: IDR 200,000 (Save IDR 30,000)

Marketing Tips for Selling Puff Pastry Products

1. Attractive Product Photography

• Shoot while still warm (steam effect)
• Clean, minimalist background
• Natural lighting for golden-brown color
• Close-up shots to highlight flaky layers

2. Social Media Strategy

• Instagram: Product photos + behind-the-scenes content
• TikTok: Baking process videos (satisfying content)
• WhatsApp Business: Product catalog and order system
• Facebook: Promote in local culinary groups

3. Pricing Strategy

• Single Price: For purchases of 1–5 pieces
• Bundle Price: 10–15% discount for packages
• Wholesale Price: 20% discount for orders of 20+ pieces
• Pre-order: 5% discount for H-1 pre-orders

4. Unique Selling Points (USP)

• “Fresh from the oven every day”
• “Premium ingredients, halal & hygienic”
• “Custom fillings available upon request”
• “Free delivery for orders above IDR 50,000”

5. Sales Channels

• Online: Instagram, WhatsApp, marketplaces (Tokopedia, Shopee)
• Offline: School canteens, cooperatives, souvenir shops
• B2B: Catering services, cafés, hotels, offices

Cost & Profit Calculation Example

Daily Production: 50 pcs

• Total Cost: IDR 307,000
• Total Revenue: IDR 710,000
• Net Profit: IDR 403,000 / day
• Monthly Projection: IDR 7.9 million

FAQ: Frequently Asked Questions About Frozen Puff Pastry Recipes

1. Can frozen puff pastry be used for all the recipes above?

Yes. All recipes above use frozen puff pastry as the main base ingredient, making them practical and consistent for both home baking and business production.

2. How long do baked puff pastry products last?

• Room temperature (airtight container): 2–3 days
• Refrigerator: 5–7 days (reheat before serving)
• Freezer: Up to 1 month (thaw and reheat before consumption)

3. Can I use a traditional stovetop oven (oven tangkring)?

Yes, you can. Use medium heat and bake for 20–25 minutes. Rotate the baking tray every 5 minutes to ensure even baking. The result may not be as perfect as with an electric oven, but it will still be delicious.

4. Which products sell best for beginners?

Top 3 beginner-friendly products:

1. Tuna Puff Pastry – Easy to make, high demand, good profit margin
2. Sausage Roll – Simplest recipe, very popular with children
3. Cheese Roll – Low capital, high profit margin

5. Where can I buy high-quality frozen puff pastry at an affordable price?

For premium-quality frozen puff pastry at the best wholesale price, contact Cipta Food. Available in butter and margarine variants, certified with Halal MUI, ISO 9001, and BPOM.

Conclusion: Start Your Puff Pastry Business Today!

With the 10 frozen puff pastry recipes above, you have a complete arsenal to start or scale your bakery business. Key advantages include:

✅ Affordable startup capital – Starting from IDR 500,000
✅ Easy production process – Beginner-friendly
✅ High profit margins – 50–70% per product
✅ Product variety – 15 ready-to-sell recipes
✅ Revenue potential – IDR 7–10 million per month

Success Tips:

1. Start with 3–5 best-selling products
2. Focus on product quality and consistency
3. Build a strong brand identity
4. Leverage social media for marketing
5. Listen to customer feedback for continuous improvement

Ready to Start Your Puff Pastry Business?

Get premium-quality frozen puff pastry from Cipta Food for the best results!

Why Buy from Cipta Food?

✅ 100% butter puff pastry for premium products
✅ Halal MUI, ISO 9001, and BPOM certified
✅ Free recipe consultation and product application support
✅ Ready stock with fast delivery

Contact Us Today:

• WhatsApp: +62 817-7904-1515
• Email: [email protected]
• Website: www.ciptafood.com